Saturday, November 16, 2024

Top 15 Digital Marketing Tools

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Prowess 1.0

A comprehensive & customizable digital marketing platform with full visibility into performance metrics & analytics to provide a one-window solution to agencies. On the other hand, Prowess 1.0 is an alternative to HubSpot. Not only is it an all-in-one AI-enabled tool, but it’s also suitable for businesses of any size and doesn’t requires extensive training.

Founder: Muhammad Hussain
Year Founded: 2023

HubSpot

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service.

  • Founder: Dharmesh Shah, Brian Halligan
  • Year Founded: June 2006

Mailchimp

Mailchimp is a marketing automation and email marketing platform. “Mailchimp” is the trade name of its operator, Rocket Science Group, an American company.

  • Founder: Ben Chestnut, Dan Kurzius, Mark Armstrong
  • Year Founded: 2001

Sprout Social

Sprout Social, Inc. is a social media management tool that helps brands communicate with customers across social channels, collaborate across teams, and measure the effectiveness of their efforts.

  • Founder: Justyn Howard; Aaron Rankin; Gil Lara; Peter Soung
  • Year Founded: 2010

Hootsuite

Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok.

  • Founder: Ryan Holmes, Dario Meli, David Tedman
  • Year Founded: 2008

Screaming Frog

We develop the industry leading Screaming Frog SEO Spider software, trusted by thousands of SEOs and SEO agencies worldwide for technical SEO audits. Download for free, or buy a licence for additional features.

  • Founder: Dan Sharp
  • Year Founded: 2010

SEMrush

SEMrush Holdings, Inc. is an American public company that has a SaaS platform known as SEMrush. The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. The keyword research tool provides various data points on each keyword.

  • Founders: Oleg Shchegolev; Dmitri Melnikov
  • Year Founded: 2008

Audiense Limited

Audiense, formerly known as SocialBro, is a social media analytics and audience intelligence platform. It provides insights and data on social media users, including demographics, interests, and behavior. It allows you to analyze your own social media audience as well as your competitors’ audience and identify key influencers. It also provides tools for segmentation, targeting, and engagement, such as creating custom audience segments and sending automated direct messages. Businesses, agencies, and marketers to understand and engage with their social media audience and improve social media strategy use it.

  • Founders: Javier Burón, Luis Pablo Pardo, Alfredo Artiles Larralde
  • Year Founded: 2011

Lemlist

Lemlist is an email outreach automation platform that helps businesses to scale their outbound sales and marketing efforts. It allows users to personalize their email campaigns at scale by automatically inserting personalized images and videos into emails, using data such as the recipient’s name, company, and more. It also provides various features such as email tracking, lead scoring, and automated follow-ups. Sales, marketing mainly uses Lemlist and business development teams to automate their outreach process, personalize their communication and increase their response rates.

  • Founders: GuillaumeMoubeche
  • Year Founded: 2018

Moz

Moz, formerly SEOmoz, has a name that was inspired by organizations like DMOZ, Mozilla, and Chefmoz — all companies that strove for engaging their communities with openness and integrity. From the very beginning, we felt passionately about bringing that same integrity to the frustratingly opaque SEO industry.

  • Founders: Rand Fishkin, Gillian Muessig
  • Year Founded: 2004

Constant Contact

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado, and New York, New York.

  • Founders: Randy Parker
  • Year Founded: 1995

Brevo (SendinBlue)

Brevo’s mission is to build the most approachable customer relationship management (CRM) suite to deliver sustainable growth to all businesses and non-profit organizations by fostering more human and personalized connections.

  • Founders: Armand Thiberge
  • Year Founded: 2007

Braze

Braze.com is a customer engagement platform designed to help businesses create personalized, data-driven interactions with their audience. It offers tools for managing and optimizing customer communication across multiple channels, including push notifications, in-app messaging, email, and SMS. By leveraging advanced analytics and segmentation, Braze enables companies to deliver targeted messaging and enhance customer experiences, ultimately driving engagement and retention.

  • Founder: Mark Ghermezian; Bill Magnuson; Jon Hyman
  • Year Founded: 2011

Campaginer

Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. They also provide an eCommerce-targeted version that integrates with Shopify and Magento. Campaigner includes tools to assist at all funnel stages, from attracting and capturing email addresses through automating and nurturing leads to converting and retaining customers. In addition, you can build complex automatic emails and SMS messages based on activity triggers and subscriber engagements.

  • Founder: Nikolay Antonov
  • Year Founded: 1999

Digimind

As online marketing platforms evolve, Digimind leads the charge with its cutting-edge social listening and market intelligence capabilities. This platform is designed for those who need to keep a finger on the market’s pulse, offering insights that drive strategic decision-making. With Digimind, you gain access to advanced brand reputation management, competitive intelligence, and consumer insights that inform not just your marketing moves but also your business direction.

  • Parent Company: Onclusive, Inc.
  • Founder:  Paul Vivant, Patrice François, Gerald Navarette and Romain Laboisse
  • Year Founded: 1998

CoSchedule

You can organize all you are marketing  in one place with marketing calendar software from CoSchedule. CoSchedule offers a “forever-free” Marketing Calendar to see, schedule, and share all your marketing if you just want a marketing calendar. However, if your needs are more significant, you might opt for their Marketing Calendar Pro, an advanced marketing calendar with limitless publishing. 

  • Founder: Garret Moon, Justin Walsh
  • Year Founded: 2013
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